The quest for brighter smiles continues with the latest lineup of effective whitening toothpastes for 2024, featuring top selections from Colgate, Crest, Sensodyne, and Cocofloss. In a world where first impressions matter and white teeth are increasingly valued, the market for cosmetic whiteners is booming. In 2020 alone, over 35 million Americans used teeth whitening products, highlighting a trend expected to grow the global market to over $8 billion annually by 2031.
According to pediatric dentist Jasveen Singh, whitening toothpastes offer a convenient and affordable way to enhance smiles from the comfort of home. “They can lift surface stains off teeth, making them brighter,” Singh explained.
To determine the best whitening toothpastes, we consulted with experts and tested 20 popular brands, evaluating factors like flavor, whitening efficacy, cost, and ingredients. Here are our top picks to help you achieve a whiter smile:
1. Colgate Optic White Pro Series Whitening Toothpaste
Best Overall
- Cost: $7
- Active ingredients: Hydrogen peroxide
- Flavor: Mint
- Size: 3 ounces
Colgate Optic White Pro Series is praised for its effective whitening action, featuring hydrogen peroxide known for its stain-removing properties. Despite its strong whitening effects, some users noted potential sensitivity due to the high peroxide content.
One satisfied user shared, “If you’re looking for effective whitening and stain prevention, this toothpaste is highly recommended.”
2. Cocofloss Cocoshine
Best for Strong Enamel
- Cost: $22
- Active ingredients: Baking soda, silica
- Flavor: Delicious mint
- Size: 3.4 ounces
Cocofloss Cocoshine stands out for its gentle formula, suitable for sensitive teeth. It includes nano-hydroxyapatite (n-HA), which helps strengthen enamel and reduce sensitivity. However, its higher price point may deter budget-conscious consumers.
“It’s been great for my sensitive teeth,” commented one user. “It’s the first whitening product I can use without issues.”
3. Crest Pro-Health Maximum Cavity Protection
Best Budget-Friendly
- Cost: $4
- Active ingredients: Silica
- Flavor: Mint
- Size: 4.3 ounces
Crest Pro-Health Maximum Cavity Protection offers affordability without compromising on benefits. It contains stannous fluoride, which fights cavities and helps maintain oral health. Users appreciated its refreshing mint flavor and overall effectiveness in cleaning and whitening teeth.
“This toothpaste provides great value,” said one reviewer. “It leaves my mouth feeling fresh and clean.”
4. Colgate Total Plaque Pro-Release
Best Plaque-Fighter
- Cost: $6
- Active ingredients: Silica
- Flavor: Mint
- Size: 3 ounces
Colgate Total Plaque Pro-Release excels in combating plaque buildup, a key factor in dental health and whitening effectiveness. While it may not be the strongest whitener, its plaque-fighting capabilities and family-friendly formulation make it a practical choice for daily use.
“After using this toothpaste, my teeth are noticeably whiter,” remarked an Amazon reviewer.
These top whitening toothpastes offer a range of benefits, from powerful whitening to enamel strengthening and plaque control, catering to diverse dental needs and preferences.