A new report highlights the urgent need for government action to address high levels of tooth decay among children in England. The report, produced by the Child of the North project in collaboration with the Centre for Young Lives, emphasizes that significant measures are necessary to improve children’s oral health.
The report recommends that the government expand the existing sugar tax to include sugary milk beverages and implement a ban on the sale of energy drinks to individuals under the age of 16. These actions aim to reduce the overall sugar consumption among children, which is a critical factor contributing to tooth decay.
This report coincides with the government’s recent announcement to ban junk food advertising on television before 9 PM, starting in October 2025. The timing suggests a growing recognition of the need to combat childhood obesity and related health issues, including dental problems.
Health experts have long advocated for measures to curb sugar intake among children. The sugary drinks tax, which has already shown positive results in reducing sugar consumption, could be further strengthened by lowering the sugar content threshold and including more products under its scope.
The findings of this report underscore the importance of comprehensive strategies to tackle the root causes of tooth decay and promote healthier dietary habits among children. As the government prepares to implement new advertising restrictions, the recommendations from this report could play a crucial role in shaping future health policies aimed at protecting children’s health in England.