Digital health company HealthShare has partnered with HCF to introduce BookNow, a new tool aimed at simplifying the appointment booking process for dental providers. Available starting in October, BookNow combines HCF’s Find a Provider platform with HealthShare’s services, making it easier for dental practices to manage bookings.
The development of BookNow responds to changing preferences among Australian dental patients, who increasingly seek convenience when scheduling appointments. Data shows that online dental bookings are on the rise, with one-third occurring after regular office hours and 35% coming from new patients.
The BookNow tool allows patients to book appointments 24/7 through the HealthShare website, the HCF mobile app, and HCF’s Find a Provider service. This innovation replaces the traditional method of calling multiple offices, streamlining workflows for dental practices and enhancing overall efficiency.
Financial pressures have led many Australians to postpone essential dental care. Surveys indicate that 43% of women and 35% of men have delayed visits due to cost concerns. Additionally, 45% of Australians lack a regular dentist, with many citing out-of-pocket expenses as a barrier. The BookNow tool helps HCF members locate dentists within HCF’s More for Teeth network, reducing potential costs.
Dentists are also grappling with rising operational expenses, with 83% expecting higher costs this year. Consequently, many practices are focusing on improving their systems to attract more bookings and enhance patient experiences.
Julie Andrews, Chief Officer of Member Services at HCF, emphasized the importance of regular dental care for overall health. She stated that BookNow empowers members by simplifying appointment scheduling and providing better access to dental care. This partnership aims to alleviate administrative burdens for dental providers while encouraging patients to prioritize their oral health amid ongoing financial challenges.
The launch of BookNow coincides with significant increases in benefits paid by private health insurers. According to the Australian Prudential Regulation Authority (APRA), health insurers disbursed over $18 billion in hospital benefits in the year leading up to June 2024, marking a 7.9% increase from the previous year. Additionally, ancillary services like dental treatments received nearly $6.3 billion in payouts.
As private health insurance membership continues to grow—especially among younger adults—this collaboration between HealthShare and HCF aims to improve access to dental care for all Australians.
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